A New Coalition: Led by TechNet

Advocating for pro-competition policies that put consumers’ entertainment preferences first.

Streaming has given Americans more entertainment options than ever before. It is just one of multiple ways programming is delivered today, but it is the fastest-growing and most consumer-friendly. Mobile viewing means fans can watch on their phone, tablet, or laptop — from anywhere at any time.

Streaming also plays a central role in bringing sports programming to wider, more diverse audiences across the country. Streaming provides multi-game viewing options, analytics-focused feeds, creator-hosted companion shows, and more — all contributing to a high-quality and personalized experience.

The Streaming Access and Choice Alliance (SACA) was established to engage policymakers and highlight the many benefits that streaming services deliver to consumers. Amazon, YouTube, and Netflix — three companies at the forefront of delivering best-in-class consumer and product experiences via streaming — are founding members. SACA will provide the industry and consumers a voice in Washington, D.C., advocating for pro-competition policies that acknowledge the ever-evolving landscape and put consumers and their entertainment preferences first.

A smartphone screen displaying the streaming platform logo Netflix at the top, the Amazon Prime logo in the middle, and a red YouTube play button at the bottom, all set against a starry night sky background.

Put simply,

Streaming provides audiences and sports fans more choice and more control. SACA makes sure Washington hears them.

By the Numbers

  • Consumers are choosing streaming: 99% of households have at least one streaming service with the average American having three¹.

  • Streaming reaches more Americans: More than 90% of U.S. households have a broadband subscription², while 36% subscribe to traditional pay-TV (cable or satellite³) and roughly 15% own only a digital antenna⁴.

  • Sports streaming is booming: Sports content has increased by 52% since January 2024 on major global subscription streaming services⁵.

Citations: Source One, Source Two, Source Three, Source Four, Source Five.
A person holding a TV remote control with a blurred TV screen displaying a colorful interface in the background.

Streaming services offer the freedom to choose how you watch live sports.

Viewers can find standard broadcasts, multi-game viewing options, Spanish-language and multilingual feeds, analytics-focused streams, or creator-hosted companion content.

Other features unique to streaming services include spoiler prevention settings, on-demand replays and clips, alternate camera angles, and multiple simultaneous commentary tracks — all contributing to a personalized fan experience.

Innovations Enhancing the Live Sports Viewing Experience

A football on a green field with white yard lines, taken from the player's perspective at the line of scrimmage.

Our Policy is: Continued Innovation & Investment

  • We support forward-looking policies, rooted in promoting competition and delivering value to consumers.

  • We support technology-neutral frameworks that let competition, viewership trends, and innovation drive access.

  • We support policies that allow streaming platforms to continue investing in all types of programming, including live sports.

  • We support an environment that enables sports leagues and rights holders to pursue distribution partnerships that deliver consumer value.